Friday 1 July 2022

Find your Why...and your "Why Not"

I love the principle of "finding your why", espoused by Simon Sinek. It's all about seeking out that sense of purpose that will underpin your intrinsic motivation in life. It's your reason for being, your reason for doing.

It's an excellent principle. Until it's not. The problem for many of us is we simply don't know what that "why" is. Sure, we might have some warm and fuzzy inclinations. But aren't we meant to have a rock solid reason for being? A true north? 

The reality is, we all probably have a number of "whys". Or at least, ones that change with the times and our values in life. There's no point beating yourself up if you don't fit into some perfect cookie cutter role. You don't have the narrative that defines all of your endeavors.

If you're struggling with that (which we all do at some point), how about thinking about finding a "why not"? This can be viewed as a crazy-arsed goal that seems so out there it seems ridiculous (at least to some people). 

But this is about dreaming big. Really big. In a way that you simply don't sell yourself short. Imagine that you are six-years old and someone asks you what you want to be when you grow up. Your response: "President or the first woman on Mars". A bit crazy, right? Well, no. It's about not selling yourself short, not limiting your potential, not falling short of what you could be. It's completely possible, isn't it. Why not?

So definitely ask about your "why". But also think about your "why not".

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