Is Valentine’s Day just another over-hyped excuse for commercial exploitation? Kind of yes, and kind of no. Of course, the Hallmark brand of love and kisses can be about as digestible as a pint of sugar. The teddies, the heart-shaped pancakes, the double-the-price-for-the-privilege dinner menus. All a little excessive, perhaps. But let's not lose sight of the bigger picture. Deep down, underneath all the noise and the schmultz, this day really is all about affection and thinking about loved ones. There’s nothing wrong with encouraging something a bit positive in the world. As a certain film tells us “Love, actually, IS all around us”. Let’s at least try to celebrate a bit of it.
